US Digital Ad Spend Rises 16% From Year Earlier
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U.S. digital ad spend across mobile, desktop and over-the-top platforms grew 16% from a year earlier to $25.5 billion in the first quarter as ad impressions hit 3.3 trillion, according to researcher Sensor Tower.
New Zealand, Australia, Canada and Mexico surpassed the United States in growth as ad spend rose by more than 30% from a year earlier.
Social networks such as Instagram and TikTok received 75% of the digital ad spend in the country, compared with 8.4% for display ads and 17% for video.
New Zealand, Australia, Canada and Mexico surpassed the United States in growth as ad spend rose by more than 30% from a year earlier.
Social networks such as Instagram and TikTok received 75% of the digital ad spend in the country, compared with 8.4% for display ads and 17% for video.
