Asian Americans Tend To Favor Social Media For News
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According to Nielson, the fast-growing audience segment of Asian American Native Hawaiian Pacific Islanders (AANHPIs), which has an estimated $1.3 trillion in yearly buying power, tends to see news content as an important part of their media consumption.
Professional networking site LinkedIn is an especially important source of news, with Asian Americans being six times as likely as the general population to turn to the Microsoft-owned platform for trusted content. Asian Americans also over-index on Facebook’s Instagram and Threads, crowdsourced aggregators of news, international TV, online news websites and podcasts. Friends and family also are key sources of news.
Professional networking site LinkedIn is an especially important source of news, with Asian Americans being six times as likely as the general population to turn to the Microsoft-owned platform for trusted content. Asian Americans also over-index on Facebook’s Instagram and Threads, crowdsourced aggregators of news, international TV, online news websites and podcasts. Friends and family also are key sources of news.
