Ad-Supported Streaming Keeps Gaining Share Of New Subscriptions
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New subscribers to streaming services are increasingly likely to choose ad-supported services instead of ad-free tiers that typically cost more. With Amazon Prime Video rolling out its ad-supported version, the shift has been pronounced.
The portion of people who signed up for ad-supported video rose from 39% in the first quarter of 2023 to 56% the following year, according to a report from the trade group VAB.
The portion of people who signed up for ad-supported video rose from 39% in the first quarter of 2023 to 56% the following year, according to a report from the trade group VAB.
