Drugmakers Are Advised To Increase Presence On TikTok
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Major pharmaceutical makers are recommended to increase their presence on social-video app TikTok while pulling back on X, formerly Twitter, according to Worldcom’s latest Digital Health Monitor report. The firm analyzes and ranks the online media presence – including blogs, websites, apps and social media – of 25 drugmakers in 27 countries.
Use of TikTok currently is about 1% of its potential, considering that its audience includes a growing number of people looking for information about health and wellness.
Use of TikTok currently is about 1% of its potential, considering that its audience includes a growing number of people looking for information about health and wellness.
