Social Video, CTV Are Top Choices For Streaming Ads
}
Newer video channels such as social media and connected television are considered “must-buys” by most advertising decision makers surveyed for the IAB’s " Digital Video Ad Spend & Strategy Report." Seventy percent of respondents said social video and 69% said CTV were must-have’s in their media plans.
Amid this demand, the industry is showing signs of adopting other kinds of measurement tools. Instead of the traditional panel-based, gross rating points methods that have been used for decades in linear television, 89% of advertisers said they’re transacting, testing or having discussions with alternative currency measurement vendors.
Amid this demand, the industry is showing signs of adopting other kinds of measurement tools. Instead of the traditional panel-based, gross rating points methods that have been used for decades in linear television, 89% of advertisers said they’re transacting, testing or having discussions with alternative currency measurement vendors.
