Ecommerce Helps Drive Retail-Media Network Growt

Media is becoming more transactional as shoppable features are added to advertising and content. With the continued expansion of ecommerce, retail media networks will see strong growth for the next few years, according to Omnicom Media Group.

“Marketplaces – that is, retailer aggregators like Amazon and Alibaba - will be the fastest growing retail channel over the next five years,” according to OMG’s report.