Consumer Interest In Paris Games Is Higher Than For Tokyo

The Summer Olympics this week open in Paris, and consumers worldwide tend to be more interested in the sporting event than they were in the Tokyo Games. Of course, the pandemic delayed the Tokyo Games by a year and athletics competed in mostly empty venues because of ongoing health concerns.

Among 33 countries, 57% of consumers said they’re interested in the Paris Olympics, compared with only 46% who were interested in the Tokyo Olympics, according to a global survey by researcher Ipsos. China (86%), Thailand (77%), Indonesia (75%) and Philippines (72%) are the most interested. Host country France is less interested (44%), perhaps because of the disruptions to daily life people experience amid throngs of visitors.