Brands Can Help Consumers Improve Leisure Time

Americans generally work fewer hours a week than they at the start of the 20th century, but their leisure time hasn’t increased because of other activities such as cleaning, commuting, bringing kids to activities or other chores.

Brands – including those of media companies -- can help consumers make better use of their leisure time, a report by researcher Ipsos suggests.

“Does it count as leisure if you’re spending an hour trying to figure out if any of the 17 streaming services you subscribe to are showing the movie you want to watch?” the report posits. “It’s no wonder Ipsos data shows that most people feel generally overwhelmed by their choices in life.”