CMOs Want Role As 'Data-Driven Agents Of Growth'
}
Marketing leaders are seeking ways to strengthen their roles within organizations as strategic thinkers and drivers of growth, according to a survey by consulting firm PwC.
More than three quarters of chief marketing officers (78%) said they’re seeking to make their function more strategic for the chief executive officer, the survey found. CMOs have a key advantage in their focus on customer needs.
“CMOs are looking to carve out their evolving role as data-driven agents of growth,” according to PwC. “Their unique perspective and close connection to the customer makes them invaluable collaborators, although they may need to work on their visibility.”
