Rising Prices Are Dominant Theme In Digital Media
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Media buyers are confronting rising prices that challenge them to find more efficient ways to reach key audiences, according to the latest quarterly report from digital advertising agency Skai.
“There have been anecdotal reports that search advertisers are turning to other channels like paid social because search clicks have become too expensive, but also reports that social advertisers are doing the opposite for the exact same reason,” the report said.
“There have been anecdotal reports that search advertisers are turning to other channels like paid social because search clicks have become too expensive, but also reports that social advertisers are doing the opposite for the exact same reason,” the report said.
