From Identity to Revenue: How Better Data Drives Better Media Performance

Marketers have more data than ever, but most still cannot clearly explain what is actually driving results.
Budgets are under pressure. Waste is hard to isolate, and teams are making decisions without clear visibility into who they are reaching or what is working.
The issue is not access to data; it is how well that data can be resolved, activated, and measured.

In this session, we will break down how an identity-based approach improves audience quality, reduces wasted impressions, and reveals what is actually driving performance.

We will walk through what this looks like in practice, from match rates and data onboarding to activation across programmatic channels, and why these factors directly impact outcomes.

You will leave with a clearer understanding of:
- Where inefficiencies exist
- How identity resolution impacts performance
- What is required to connect data, activation, and measurement

Speaker: John DeGeorge, VP, Data Technology, AiOpti Media LLC