Holiday in July ‘26: How to Win Q4 Before It Starts

Holiday shoppers are entering Q4 under pressure. Rising everyday costs, competing seasonal priorities, and growing mental and physical wellness considerations are forcing consumers to become more selective about what they buy, where they shop, and what they consider worth spending on.

At the same time, brands are being challenged with engaging those consumers across increasingly fragmented shopping journeys spanning retailers, media channels, creators, and commerce experiences.

Join Inmar Intelligence and MediaPost for a data-driven look at the consumer behaviors expected to shape Holiday 2026 and what they mean for brands preparing for the season ahead.

You’ll learn:
*Why holiday shoppers will switch brands easily, and selectively splurge on “worth it” purchases
*How mental and physical health priorities will reshape holiday routines and decisions
*Why shoppers will increasingly rely on trusted recommendations, curated experiences, and simpler paths to purchase during the holiday season

Join us as we unpack the behaviors, pressures, and activation opportunities expected to define Holiday 2026, and how brands can better position themselves to capture demand during an increasingly competitive holiday season.

Speakers:
* Lucie Pesch, Sr. Category Analytics Director
* Heather Riccobono, Sr. Manager, Social Solution Engineer