How Backbone Media Built a Scalable TV Practice and the 7-Step Framework Any Agency Can Use

TV is one of the most powerful channels an agency can bring to a client. It's also one of the hardest to do consistently, at scale, with proof if you don’t know where or how to begin.

Backbone Media cracked it. In this candid conversation, Nicole Stahlecker (Director of Media, Backbone Media) and Mike Fogarty (Head of Client Development, Tatari) will show you exactly how.
Whether you're already running TV campaigns for clients, or exploring TV for the first time, this 30-minute conversation gives you the 7-step framework built for agencies at every stage.

What you'll take away:
● Assessing your agency's TV readiness — and your clients'
● Choosing the right media buying model from day one
● Building a TV plan tied to real client outcomes
● Measuring, optimizing, and scaling TV across your client portfolio

Secure your spot and make TV your agency’s biggest differentiator.

Speakers
Nicole Stahlecker, Director of Media, Backbone Media
Mike Fogarty, Head of Client Development, Tatari