From $48B in Spend to Strategy: Building Your Q4 and 2027 Marketing Plan

Join Keen Decision Systems’ Justin Jefferson as he unpacks insights from 400+ brands and $48B+ in historical marketing spend. Key takeaways include: - The 2026 Allocation Breakdown: Where leading vertical brands invested their budgets. - The Performance Reality: Which channels and strategies drove ROI, and what underperformed. - Forward-Looking Forecasts: Critical shifts to prioritize for Q4 holiday campaigns and 2027 budget planning