2025 Media Ad Spend Report: Who’s Winning, What’s Changing, and Why It Matters
 Discover how $156B in verified media spend is shifting across digital, linear, programmatic, and retail media. Guideline.ai’s latest report reveals Q1 2025’s top-performing channels, biggest spend shifts, and where leading brands are reallocating budgets. Powered by real billing data from the world’s largest agency holding groups, this report offers unmatched insight for brands, publishers, and media professionals planning for what’s next In a quarter marked by economic uncertainty, media budgets didn’t shrink—they evolved. This 2025 Media Spend Report, powered by Guideline’s $156B in real billing data, uncovers how brands are reallocating investments toward flexible, performance-based channels. - Digitalnowdominateswith66.9%shareofwallet,ledbyProgrammatic(+16%)
- ScatterTVsurges,whileUpfrontsandDirectResponseTVshrink
- RetailMediaandSEMsustainlower-funnelgrowth
- PreferredDeals&PMPsaredrivingthenextwaveofpremiumprogrammatic
With this report you will see how leading advertisers are shifting away from rigid formats and toward outcome-driven strategies—and what it means for media owners, brands, and the platforms that serve them. |  Download |
