The Content Crisis: How AI and Plagiarism Threaten Media Integrity and Profitability

In today’s media landscape, the rapid rise of AI-generated content is undermining audience trust, introducing financial risk, and inviting legal exposure in even the most buttoned-up newsrooms.

In This Essential Guide, You’ll Discover:

  • How to Proactively Combat the Rise of Inauthentic Content. Learn strategies to ensure everything you publish is original and trustworthy.

  • A Blueprint for Protecting Your Intellectual Property and Revenue Streams. Discover how to secure your content from AI misuse and digital piracy.

  • The Strategic Value of Content Verification. See why investing in authenticity isn’t just a cost, but rather a critical safeguard for your brand reputation.

  • The Enterprise-Ready Solution for AI and Plagiarism Detection. Get an inside look at how Copyleaks helps media companies of all sizes to verify content at scale, seamlessly and efficiently.

Download the guide now and arm your team with the tools to defend your content and protect your brand. 


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2025 Media Spend Outlook: Inflation’s Real Impact on Automotive, CPG & Pharma Advertising

Every marketing dollar matters more in 2025. Tariffs, supply chain disruptions, and shifting consumer prices are creating new pressure on ad budgets. The challenge? These changes don’t happen all at once — they ripple through the market, catching many off-guard.

Why This Report Matters:
Guideline is the only source for actual, verified ad spend data — $115B annually, tracked across every major holding group, top independents, and thousands of publishers. This means we can tell you not just what happened, but when and how fast budgets moved in response to economic shifts.

Inside You’ll Learn:
  • CPI as a Predictor: How inflationary spikes drive a 1–4 month lag before ad spend reacts — and how to use that window to your advantage
  • Category Deep Dives: Automotive, CPG, and Pharma — together 40%+ of total ad spend — and why these sectors move differently under pressure
  • Early Warning Signals: Data patterns that reveal when budget cuts or reallocations are coming
  • Strategy Implications for 2025: What to prioritize, when to hold, and where to lean in
Real-World Impact:
Armed with this intelligence, you can anticipate market moves instead of reacting to them — safeguarding your share of voice, negotiating from a position of strength, and aligning campaigns with the moments your competitors miss.

Get the full report now
 — and gain the data-backed advantage your 2025 media plan needs.


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2025 Media Ad Spend Report: Who’s Winning, What’s Changing, and Why It Matters

Discover how $156B in verified media spend is shifting across digital, linear, programmatic, and retail media. Guideline.ai’s latest report reveals Q1 2025’s top-performing channels, biggest spend shifts, and where leading brands are reallocating budgets. Powered by real billing data from the world’s largest agency holding groups, this report offers unmatched insight for brands, publishers, and media professionals planning for what’s next

In a quarter marked by economic uncertainty, media budgets didn’t shrink—they evolved.

This 2025 Media Spend Report, powered by Guideline’s $156B in real billing data, uncovers how brands are reallocating investments toward flexible, performance-based channels.

  • Digitalnowdominateswith66.9%shareofwallet,ledbyProgrammatic(+16%) 
  • ScatterTVsurges,whileUpfrontsandDirectResponseTVshrink
  • RetailMediaandSEMsustainlower-funnelgrowth
  • PreferredDeals&PMPsaredrivingthenextwaveofpremiumprogrammatic

With this report you will see how leading advertisers are shifting away from rigid formats and toward outcome-driven strategies—and what it means for media owners, brands, and the platforms that serve them.


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012