AT&T's ad network, AdWorks, which the company claims reaches some 181m unique users per month, is planning to roll out a new approach to this long-standing challenge in September. The telecom giant, which provides both television and mobile service to millions of Americans, says it has found a way to meaningfully bring together aggregate first-party data from TV and mobile usage to target online ads.

IAC/InterActive Corp. IAC won a month-long bidding war for the question and answer website -- for $300 million. Four weeks ago, Answers.com had signed a letter of intent to take About.com off the Times' hands for $270 million. The president of Answers.com, Peter Horan, had previously been the CEO of About.com. The interactive media and ad company plans to integrate About.com into its own search engine and question-and-answer service, Ask.com.

Less than two weeks after agreeing to pay a $22.5 million fine for violating the privacy of the users of Apple's Safari web browser, Google is beefing up its privacy team to make sure that past mistakes aren't repeated. The search giant has posted a job notice to its website for a data privacy engineer for its privacy "red team." According to the listing, the privacy engineer would be responsible for ensuring that Google's products operate in a manner that protects the privacy of its users.

Facebook's bold list of changes will put more pressure on advertisers to come up with compelling content and integrate themselves further into consumers' lives. The big loser? The "Like," which will have a smaller role in marketing, industry analysts say. One big change is that Facebook has added a control in the top right of each story that users can check to unmark a top story. Facebook will use that information over time to automatically edit the feeds.

In July, the celebrity magazine released its first augmented reality issue, which publisher Bauer said received an exceptional amount of interest from readers. Other magazine titles have also used the app, including Tatler and Hello!. Through the Heat Extra mobile application powered by Aurasma, the publication's editorial team and its agency, Engine Creative, created 13 interactive pages, each of which hosted multiple interactive videos featuring various stars, including David Walliams and Katy Perry.

It recently launched in the UK and is surging to launch in 200 new countries, but Deezer has barely added any new customers this year, according to one reading. Informa Telecoms & Media says its numbers are estimates, but 1.5 million is the number Deezer itself has been using for a few months now. Analyst Giles Cottle does credit Deezer with growing its subscriber base a little after its UK launch in September, but says it has remained mostly static since the start of the year.

Speaking at the Edinburgh International TV Festival, Angela Jain discussed the brand position of digital channel ITV2, explaining that she would like to position it between e4 and BBC3. She said; "At one end of the spectrum you have e4 - they can be a bit snarky and a bit arty and edgy, and then at the other end you have BBC3 and because of their public service broadcasting commitment they do serious factual programming brilliantly. I admit though, our marketing image and positioning does need sprucing up."

Jon Miller will leave the media giant at the end of the month, as part of a wider executive shake-up ahead of the company's split into two distinct publicly traded companies. Miller, a former AOL chief executive, was brought on board in 2009 to help revamp News Corp's digital strategy, with a particular focus on moving away from standalone web properties to digital content distribution.

In a new study published, research firm NPD revealed that 18% of consumers across 14 countries, including the U.S. and U.K., access Web-based services and media from their televisions. That figure includes both people connecting to the Web from their televisions, as well as through set-top boxes hooked up to their sets. NPD found that 25% of consumers who view online services from their televisions do so "several times a week."

Ted Sarandos, who is the Chief Content Officer of Netflix, defended the company from accusations that is is paying "uneconomically high" rates in the U.K. video-on-demand market, according to the Guardian. Sarandos informed the MediaGuardian Edinburgh International Television Festival that his company is ready to pay a "tremendous amount of money" for exclusive rights for the showing of popular films and TV shows.