Last year's growth came from off-premise consumption of value-priced sprits, wine and beer - a reversal of the trend toward premium brands that's been driving growth in recent years.
Imported beer and wine took the largest hits. Beer imports' growth dropped from 12% in 2006 to 2.8% in 2007 to a 1.2% decline last year. Among the domestic categories, lights remained a bright spot, growing 2.2% to represent 51.8% of the total beer market.
Wine imports posted an aggregate decline of 1.7%, reflecting the economy, the weak value of the U.S. dollar and a grape surplus in
Australia. However, there were "pockets of positive momentum" among smaller importing countries like Argentina, Chile and New Zealand, according to the group. --Karlene Lukovitz
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