New Menu Lifts Papa Bello Sales

  • April 7, 2009
Papa Bello Enterprises is rolling out a new menu as a result of first-quarter tests that produced 35% or greater sales lifts in eateries inside Walmart stores in four of the chain's key states, the company announced.

The new menu -- featuring fresh garden wraps, signature subs, gourmet salads, specialty pizzas, additional pasta entrees, value meals and more sub and pizza size selections -- reflects the chain's initiatives to serve consumers' changing needs and Walmart's broadening demographics.--Karlene Lukovitz

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