Nike, Kanye West Unveil Glow-In-The-Dark Shoe

  • April 9, 2009
Nike has taken the wraps off the Air Yeezy, the shoe it developed in partnership with rapper Kanye West. (The company says he tested it extensively on stage, in two-to-three hour performance sets.)

The sneaker, which the company says retails for $215, features ankle collars for added support and protection, extra-thick sock liners, and a glow-in-the-dark outsole. A spokesperson said no advertising is planned for the launch.--Sarah Mahoney

1 comment about "Nike, Kanye West Unveil Glow-In-The-Dark Shoe ".
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  1. Howie Goldfarb from Blue Star Strategic Marketing, April 10, 2009 at 11:58 a.m.

    LMAO I doubt any men will want this shoe after the last South Park episode! It should be resized as a woman's shoe.

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