• June 18, 2009

JetBlue is using Carspaze technology to create installations in Virginia and Los Angeles to reinforce its "More" campaign message.

JetBlue's installations are designed to bring alive the in-flight experience with seat back TV monitors (every third monitor is playing real TV content) all set in a cloud-like environment. Each location will also have an on-site concierge assisting customers with shopping bags, providing mall information and distributing in-flight snacks and drinks.

"JetBlue is happy to be a part of this interesting new medium that has the potential to give back to the consumer," says Fiona Morrisson, JetBlue's director of brand and advertising. "For our brand, this opportunity allowed us to bring to life the idea that JetBlue gives you more in a unique and engaging way not offered by traditional media."

The first two airline installations will be at the upscale shopping malls Macerich's Tysons Corner in northern Virginia and Westfield Century City in Los Angeles.--Tanya Irwin