News Brief

On Fridays, Ralph Lauren Targets Breast Cancer

Jun 22, 2009, 12:35 PM
  • Comment
  • Recommend (3)
Subscribe to Marketing Daily
Fashionistas rarely agree on anything and aren't usually big on dressing in uniforms. But this summer, the Council of Fashion Designers of America, Net-a-porter.com and Susan G. Komen for the Cure are launching Fashion Targets Breast Cancer, "a nationwide, grassroots campaign to inspire unity among women and their co-workers in the fight against breast cancer."

The group asks women to wear the Ralph Lauren-designed shirts, priced at $55 and available at www.net-a-porter.com/ftbc, on casual Fridays throughout the summer, and promises that 100% of the proceeds go to Komen and other breast-cancer organizations.

Yes, it means we'd all be wearing the same thing, but the shirts come in five colors. Adds the CFDA: "It is a powerful opportunity for women across America to join together in a unified message of care, concern and hope."--Sarah Mahoney

Be the first to comment on "On Fridays, Ralph Lauren Targets Breast Cancer "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives