Nike Launches New Grant Program Via Social Media

  • July 1, 2009
Nike is offering $650,000 in grants to neighborhood groups that use "sports as a tool to change the community" -- and to get people excited about applying for the funds from its "Back your block" program, it has launched a social media campaign.

Groups can apply online at nikebackyourblock.com, and then use Facebook and Twitter to encourage people to vote.

In September, each of Nike's 175 retail stores will award the grants -- the Portland (Ore.) community store will award $100,000 in grants, South Chicago and New Orleans will each award $50,000, and all other stores will award a $2,500 grant to their local organizations. Mr Youth is the agency.--Sarah Mahoney

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