• July 2, 2009

Six Flags will give visitors a preview of Nintendo's Wii Sports Resort video game and its Wii MotionPlus controller accessory beginning this weekend, weeks before the game's launch on July 26.

The preview is an extension of the theme park company's Wii Experience area that is in nine of its parks across the country. The game, which features sports activities such as archery, basketball and table tennis, will also be featured in commercials on Six Flags' in-park TV network and its Jumbotrons.

"We're excited to expand our partnership with Nintendo and bring this exciting pre-launch opportunity to our entertainment-seeking guests," said David McKillips, Six Flags SVP of Corporate Alliances, in a statement. "As proven over the last two seasons, Six Flags continues to provide an effective mix of brand exposure and experiential marketing benefits to help drive awareness, sampling and, ultimately, sales for our partners."--Aaron Baar