UM Adds More Nationwide, Wins Schwab Media Account

  • July 14, 2009
Nationwide reports that UM will continue as the company's media agency-of-record following a review. In addition to UM's previous media buying duties, which included national and spot TV and radio, UM will also handle print and out-of-home media for Nationwide. UM also won Charles Schwab's estimated $100 million media buying and planning account. The win is UM's fourth big score in recent weeks, following its additions of Dyson in May and BMW in June.

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