"In this
challenging economic environment, we continue to focus on providing our customers with greater value by lowering everyday prices on items people buy most often and offering high quality private label
brands," Steve Burd, CEO of the Pleasanton, Calif.-based chain says in a release. "Investments in lower prices take time to gain sales traction. As a result, we anticipate soft identical-store sales
for the remainder of the year and have reduced our earnings expectations accordingly."--Sarah Mahoney
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