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Cadillac Dealers To Take Ritz-Carlton's Customer Service Lessons

Automotive News, Friday, April 2, 2010 10:02 AM

Cadillac dealers will learn how to better treat their customers from the experts in catering to the whims of the well-heeled at the Ritz-Carlton hotel chain, Dave Guilford reports.

The program, which will be rolled out in a series of upcoming regional meetings, will feature such tips walking a customer out to his or her car when it's raining, according to Cadillac marketing vp Don Butler. "It's simple," Butler said. "It's the things that don't cost a lot of money."

The 10-year-old Ritz-Carlton Leadership Center offers programs in areas such as reinforcing company culture, having a written service strategy, the value of loyal customers and the importance of a customer's initial contact with a business' employee.

Read the whole story at Automotive News »

automotive, customer service, education, hospitality, luxury

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