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Fox Sports Site Tackles TV/Web Integration

  • The Wrap, Tuesday, May 11, 2010 9:50 PM
FoxSports.com is making a serious run at ESPN.com's online dominance by turning its Web portal into a virtual cable channel, with hourly streaming of a live daily sports news report beginning Monday. The strategy also reflects an aggressive effort to integrate televised and online content -- at least as far as selling advertising is concerned.

Called Fox Sports Flash, will help the network in its effort to sell ads during the broadcast television upfront, especially since the programming will be so closely integrated with its broadcast programming. Digital sales teams will offer ad packages, with in-show sponsorships, product integrations and traditional 30-sec spots.

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