The two new TV spots for Hanes Lay Flat Collars feature Jordan trapped on a plane next to a chatty salesman, who points out the way other passengers' t-shirts pucker when worn with button-down shirts or V-necks.
Running on sports and cable shows, Hanes says the ads are designed to appeal to consumers who want a collar that keeps its shape and does not become wavy (or bacon-y, if you prefer). The Lay Flat Collar is now available across its entire line of pocket undershirts and dyed crews.--Sarah Mahoney