Colloquy Examines Health Care Industry Incentives
"Starting in 2011, the law authorized grants totaling $200 million over five years for small companies that start wellness programs," says Colloquy Managing Partner Kelly Hlavinka. "We see that loyalty marketing tactics are becoming an important tool in the health care reform."
Some tried-and-true loyalty tactics that will soon be driving the health care "carrot" renaissance and that marketers need to understand include: short-term incentives leading to long-term payoffs; understand objectives and offering the right benefits; striking a balance between hard and soft benefits and staying relevant.
The principles and best practices of loyalty marketing have helped companies across industries drive behavior shifts toward a wide variety of goals, from customer acquisition and retention to increased sales and data-gathering. "The health care industry is no exception," said Hlavinka. "Companies are using loyalty tactics to help reduce health care costs, prevent chronic disease, and encourage healthy behavior change."--Tanya Irwin
Recent Marketing Daily Articles
-
Marriott Modifies Marketing Message June 17, 3:47 p.m.
Holiday Inn Express may advise people to “Stay Smart,” but Marriott Hotels wants to be more ... -
DeMoulin: Booming Licensing Show = Booming Business June 17, 9:05 a.m.
The Licensing Expo starting on Tuesday is the largest such event in the world, bringing 16,000 ... -
Kia Back To Rock At Vans June 17, 8:48 a.m.
Kia has a couple of cars it's pitching to younger people. What better place to do ... -
United Donates Miles To Make-A-Wish June 16, 11:17 p.m.
United Airlines is donating one million MileagePlus miles to Make-A-Wish. The donation, which is being made ... -
Barbasol Writes The Book On Manliness June 16, 5:22 p.m.
Barbasol is offering a decidedly old-school twist on masculinity, launching its new Field Guide to Manhood on ... -
Schick Hydro, Three Guys, And New Zealand June 15, 8:14 a.m.
The men’s grooming division of Schick is doing its third-year partnership with Fuel TV centering on ... -
Post-Scandal, Verizon's Reputation Takes Hit June 14, 3:58 p.m.
Verizon Wireless’ reputation took a hit over revelations that the company had handed over call records ... -
SodaStream Backs Cause, Gets Political June 14, 3:05 p.m.
Home carbonation system SodaStream may not have gotten the spot it wanted on the Super Bowl, ... -
Kraft Foods Forms Two New Business Groups June 14, 2:01 p.m.
Kraft Foods Group has announced plans to create two new, stand-alone business units: Meals and Desserts, and Enhancers ... -
Miller64 Launches Web Series June 14, 12:14 a.m.
MillerCoors’ Miller64 has launched “The Sub,” a five episode digital series where superstar athletes surprise unsuspecting ...
Be the first to comment on "Colloquy Examines Health Care Industry Incentives"
Leave a Comment