As the app processes a user's data, the "NaughtyOrNice-a-tron" machine animates, updates the user on its progress, and displays some of the naughty or nice items it uncovers. The app's vintage-electronics, paper model look was created by artist Dan McPharlin. Landscape and scenery elements were designed by LA-based design firm Buck, which also did the papier mache motif for the "Happy Honda" ad campaign.
To drive traffic to the app, promotional units will be placed on the Honda properties (e.g. ShopHonda.com), emails sent to Honda opt-ins, display ads on top auto shopping sites and Facebook posts on Honda Facebook pages, per Honda.
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