• February 4, 2011

Thomson Sport, a UK-based sports tour operator, has signed a multiyear deal that makes it Official Presenting Partner of NBA Games - London 2011 and the NBA's Official European Fan Travel Partner.

As such, Thomson Sport will offer travel packages to the NBA's first ever regular-season games in Europe, as well as future games played on the continent. NBA Games - London 2011, presented by Thomson Sport, will feature the New Jersey Nets and the Toronto Raptors facing off at The O2 Arena in London in early March.

As presenting partner of NBA Games - London 2011, Thomson Sport will support NBA Basketball Week, a series of events in the UK this month and next, culminating in the NBA Fan Zone, a experiential program in London timed with the Nets versus Raptors games.

Thomson Sport will also get brand exposure around the games at The O2 next month, and on NBA.com, where the company will present a new editorial feature highlighting its travel offerings.