• June 13, 2003

Procter & Gamble announced the expansion of existing relationships with two African American agencies effective July 1. To support the company's "continuing efforts to reach African American consumers," Burrell and Carol H. Williams Advertising will take on additional assignments for a variety of P&G's brands. P&G's two agency partners, Grey Global Group and Publicis Groupe S.A., will manage the relationships on behalf of P&G to offer "holistic marketing support" to several brands. Publicis Groupe S.A. will work with Burrell, currently part of Publicis Groupe S.A. Grey Global Group will form a new alliance with Carol H. Williams Advertising. Assignments include the following: Leo Burnett will partner with Burrell on Always, Cheer, Gain and Tampax. Publicis Worldwide will partner with Burrell on Bounty and Charmin. Saatchi & Saatchi, will partner with Burrell on several brands including Crest and Folgers. Grey will partner with Carol H. Williams Advertising on Cover Girl, Pantene, and Pringles. Carol H. Williams Advertising will be assigned Texture & Tones, a new beauty care brand aimed at African American women.