5min Media Strikes Syndication Deal With Sugar Inc.
Highlighting parent AOL's broader push toward lifestyle and women's content, video-sharing site 5min Tuesday announced a new syndication deal with Sugar Inc. 5min will distribute the Web publisher's celebrity news and fashion-oriented content across its network of hundreds of sites.
The material will include 2,000 original videos from Sugar properties, including FabSugarTV, PopSugarRush, BellaSugarTV and PopSugarLivingTV. The company produces more than 120 videos a month, and its sites draw some 20 million visitors a month overall. 5min expects the Sugar content to complement video aimed at women it already offers from partners such as The Style Network, Hachette Filipacchi (Elle, Woman's Day) and Martha Stewart Living Omnimedia.
"Lifestyle content continues to be one of the leading categories on our network, which is why we jumped at the chance to partner with a company like Sugar Inc.," stated Ran Harnevo, co-founder and CEO of 5min Media and senior vice president of AOL Video.
AOL acquired the company last September for an undisclosed amount to help round out the Web portal's video programming.
The lifestyle-focused material on 5min ties into AOL CEO Tim Armstrong's overall strategy: targeting female viewers as a key audience segment. The same goes for Yahoo, whose growing lineup of original video shows features lifestyle, celebrity and entertainment programming geared to women.
For its part, 5min has a monthly audience of 27 million viewers and boasts a library of 250,000 videos across various categories, including home, food, health, fashion/beauty, travel and auto. Other 5min content providers include Scripps Networks, Hearst Corp. and News Corp.'s IGN Entertainment.
In March, AOL Video overall ranked second behind YouTube with 57 million viewers, according to comScore.
Recent Online Media Daily Articles
-
New Stanford Initiative Helps Browser Developers Refine Cookie-Blocking June 19, 7:35 p.m.
Privacy advocates at Stanford on Tuesday unveiled a new initiative that could pave the way for ... -
Facebook Aims To Simplify Page Analytics June 19, 5:52 p.m.
In its latest step to simplify advertising and marketing on Facebook, the company on Wednesday announced ... -
Powley Tapped As iCrossing CEO June 19, 5:32 p.m.
Catching agency watchers off guard, Don Scales is stepping down as CEO of iCrossing, effective immediately.Stepping ... -
Twitter Gets Social With Viacom June 19, 5:21 p.m.
Twitter took another step Wednesday toward supporting television. The social-media company signed a partnership with Viacom ... -
Digital, Alternative Media Revs Forecast To Hit $436B By 2017 June 19, 3:01 p.m.
Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital ... -
Acquisitions Flourish, Google To Seek Equity Firm To Further Deals June 19, 1:24 p.m.
Google is considering alliances with private-equity firms to help structure acquisition deals, but the tech company ... -
Millennial Expands Video Ad Options June 19, 11:44 a.m.
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of ... -
CIMM Issues Request For Data, Cross-Platform Metrics June 19, 9:29 a.m.
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving ... -
Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers June 19, 7:48 a.m.
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to ... -
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ...
Be the first to comment on "5min Media Strikes Syndication Deal With Sugar Inc."
Leave a Comment