• June 7, 2011

FedEx has launched a new campaign aligned with its sponsorship of the PGA Tour FedExCup. The global shipping service and the PGA have partnered since 2007.

The campaign promotes FedEx as the optimal shipper of golf clubs, thus enabling the best of all possible golf experiences. Tag: "We Understand. Nothing's More Important Than Your Clubs." The message is, next time you travel, use FedEx to ship your clubs to your hotel, or even to the course you're playing.    The campaign comprises 15 second spots online and during tournaments on networks like CBS, NBC, and The Golf Channel.  There are also print and web banners. -- Karl Greenberg