Whole Foods Launches New Fair-Trade Products
Jun 16, 2011, 11:04 AM
In an effort to raise funds and awareness for fair-trade fruit, Whole Foods is introducing two frozen products for the summer, called EARTH University frozen pineapples and bananas. A portion of the purchase price goes to support EARTH University, based in Costa Rica, which trains students from mostly poor, rural communities in the tropics about sustainable agriculture. EARTH runs a commercial banana farm, which produces about 600,000 boxes of sustainably grown bananas a year -- almost all of which are sold at Whole Foods Market.