Cowboys & Aliens Video Game Campaign Debuts On 7-Eleven TV

Cowboys & Aliens grossed $36.4 million during its weekend debut. Now FreePlay Labs announced it chose 7-Eleven TV as the exclusive TV partner to promote its video game. The deal comes three months after entertainment company Platinum Studios licensed its Cowboys & Aliens graphic novel to FreePlay to create an interactive game for Apple's iPhone, iPod touch and iPad.

Meanwhile, 7-Eleven TV will expand from about 3,000 convenience stores to more than 6,200 locations next year.

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