Cowboys & Aliens grossed $36.4 million during its weekend debut. Now FreePlay Labs announced it chose 7-Eleven TV as the exclusive TV partner to promote its video game. The deal comes three months
after entertainment company Platinum Studios licensed its Cowboys & Aliens graphic novel to FreePlay to create an interactive game for Apple's iPhone, iPod touch and iPad.
Meanwhile, 7-Eleven
TV will expand from about 3,000 convenience stores to more than 6,200 locations next year.