'GMA' Closes Morning Ratings Race, 'Today' Still Ahead With Key Viewers
Early morning network shows are seeing an overall tighter ratings race than in the last few years -- although "Today" is still far ahead among key viewers.
ABC News says "Good Morning America" is attracting its biggest overall viewer audience in four years -- since 2006-2007 -- moving to the smallest viewer gap to NBC's "The Today Show" in four years.
"GMA" averaged a Nielsen 4.343 total viewers and a 1.656 million among adults 25-54 during the week of August 8, 2011. This is a 14% improvement in total viewers and an 8% gain in 25-54 viewers from the week before.
Season-to-date, "GMA", has gained 10% in total viewers versus a year ago. NBC's "Today" and CBS' "The Early Show" are also higher -- with "Today" picking up 2% and "Early" adding 1% in total viewers. "GMA" has grown 2% season-to-date among adults 25-54.
Weekly numbers have "Today" in the lead, with 4.993 million total viewers and 2.2 million 25-54 viewers. "GMA" is at 4.343 million and 1.656 million 25-54 viewers. "Early" is at 2.224 million total viewers and 867,000 adult 25-54 viewers.
Recently "Today" made some major on-air moves, with co-host Meredith Vieira departing in June and Ann Curry moving up to co-host with Matt Lauer.
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