• September 8, 2011

The restaurant chain is expanding its frozen entree and snack lines, distributed through license by H.J. Heinz Company, with Entrées for One.

The new, one-sized line offers nine varieties, in two formats: trays and bagged meals -- both prepared in under seven minutes. Suggested retail: $3.99.

One marketing effort supporting the launch is a "fun freezer" Facebook contest. Consumers who decorate their freezers and upload photos on the brand's Facebook page qualify for chances to win prizes including a home theater makeover and a year's worth of Entrées for One.