News Brief

Nike Introduces LeBron's Latin For The Holidays

Oct 28, 2011, 9:27 AM
  • Comment
  • Recommend
Subscribe to Marketing Daily

Never mind the lockout: Nike has taken the wraps off its Holiday 2011 line of LeBron James’ Nike Sportswear.

The collection includes a recycled, 100%-wool Destroyer Jacket, similar to the version LeBron wore last season during his first return to Cleveland, with Vivat Rex or  “long live the king” embroidered inside, and James’ ‘Lion 6’ logo on the sleeve. (Virescit Vulnere Virtus is boxed in the bottom, which translates as “courage becomes greater through the wound.”) 

Also in the collection are tee shirts, an organic cotton hoodie, a rugby shirt, and the Air Max Conquer.

Be the first to comment on " Nike Introduces LeBron's Latin For The Holidays "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives