• by Joe Mandese  @mp_joemandese, November 15, 2011

Jonathan Gibs, the top online media researcher and analyst at Nielsen, has joined NBCUniversal in the new position of senior vice president of digital research for NBCUniversal’s Entertainment & Digital Networks and Integrated Media division.

Gibs joins NBCU from senior vice president-analytics and insight for media and advertising analytics at Nielse.