• March 16, 2003

Taco Bell has signed Paul Hogan, the butler from Fox’s Joe Millionaire, to promote its Steak Quesadilla through a public relations campaign. Hogan's tips play off the Taco Bell "You've Arrived" television commercial promoting the Steak Quesadilla. The spot features a butler introducing socialite couples for their entrance into a swanky party at a posh mansion. The 30-second spot, produced by Foote Cone & Belding, San Francisco, will air nationwide March 16 through April 13. The initial PR effort came via a satellite media tour on March 14. Hogan has offered the following tips on how the average "Joe" can appear as though he has millions, even if he's virtually penniless. For example: "You can have your steak and eat it too. Taco Bell offers a tasty Steak Quesadilla for just a couple of dollars. To upgrade your meal even further, swap "to go" packaging for China and silverware and voila -- your guests will think you're serving them an expensive meal."