• by Joe Mandese  @mp_joemandese, December 5, 2011

Citing two waves of consumer research -- a year-old study conducted with comScore and Interpublic, and a phone survey conducted in September by political consultants -- super rich media developer SAY Media says about a third of online users no longer watch "live" TV programming, but utilize alternative platforms -- including online video -- to watch it. To reach those users, SAY unveiled a new targeting system dubbed, "Off The Grid," which serves ads to users who no longer watch live TV programming. SAY says it is partnering with Quantcast on the new targeting system..