The Visit Winston-Salem tourism bureau in North Carolina has launched a campaign aimed at the leisure traveler.
The campaign, "Winston- Salem, Your Southern Wake-up Call," is part of a $175,000, 18-month project paid for the Forsyth County Tourism Development Authority, which oversees the bureau.
The focus of the campaign will be print and radio advertising, such as in “Our State” magazine and National Public Radio stations in Charlotte and Raleigh, along with billboards, public-relations efforts in the Southeast and New York.
There also will be a
"wake-up" rewards program and promotional package deals kicking off in February and running through June.--Tanya Irwin