News Brief

Winston-Salem Launches Tourism Campaign

Jan 30, 2012, 5:12 PM
  • Comment
  • Recommend
Subscribe to Marketing Daily

The Visit Winston-Salem tourism bureau in North Carolina has launched a campaign aimed at the leisure traveler.

The campaign, "Winston- Salem, Your Southern Wake-up Call," is part of a $175,000, 18-month project paid for the Forsyth County Tourism Development Authority, which oversees the bureau.

The focus of the campaign will be print and radio advertising, such as in “Our State” magazine and National Public Radio stations in Charlotte and Raleigh, along with billboards, public-relations efforts in the Southeast and New York.

There also will be a "wake-up" rewards program and promotional package deals kicking off in February and running through June.--Tanya Irwin

Be the first to comment on "Winston-Salem Launches Tourism Campaign"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives