• March 11, 2003

The New York Times and the International Herald Tribune (IHT) are jointly offering a global advertising buy for advertisers around the world. To promote these new packages and opportunities, the newspapers will launch a marketing and advertising trade campaign this month with the tagline “Tell The World.” A number of advertisers have already taken advantage of the global buy program, including EDS (Electronic Data Systems), Movado Watches and Concord Watches, the U.S. Department of State, New York University and the Hong Kong Academy for Performing Arts. “The Times and the IHT have complementary audiences of well-educated, influential and affluent readers, which hold great appeal to our advertiser base,” says Jyll Holzman, senior VP of advertising for The New York Times Company. The Times took a controlling interest in IHT from the Washington Post in January when it bought the Post’s 50% interest in IHT.