Has social broken apart the sales funnel? Blended it together is more like it, according to Jason Yau, Integrated Marketing Communications Manager at L’Oreal. During his afternoon keynote at OMMA Social, Yau broke down L’Oreal’s social strategy, and its Chromatics campaign, which engages industry professionals and consumers with a digital hair-coloring service.
Rather than a linear sales funnel, Yau admits that consumers’ path to purchase is often a long and winding road. During his presentation, Yau explored how this path related to L’Oreal’s Redken and Pureology brands and the social team structure, strategy and content approach.
Today's social interaction requires that you build a relationship with your followers prior to pitching them. I
t seems contrary to what we've learned and many direct approaches try to get the sale right off the bat.
This approach with social media will be the death of your brand with these new social media followers.
Thanks,
Bill
http://billsolano.com/sales-funnel-2/