Around the Net
Maynards Candy Launches Stunt Campaign
- The Globe and Mail, Monday, September 24, 2012 3 AM
The flavour is full-bodied, fruity, and aromatic, with a rather chewy finish. Kraft Canada’s candy line, Maynards, is taking the conventions of wine marketing and using them for its somewhat less high-end product: wine gums. A new video shows a stunt campaign the brand conducted at a wine expo.
