• October 10, 2012

Legolas Media has partnered with GfK Digital Market Intelligence (formerly Dimestore) to add survey-based brand research to ad campaigns bought through the Legolas Marketplace. Brand advertisers can use survey results to optimize delivery in real-time on guaranteed inventory at both the target audience and publisher levels.
Each brief, customizable GfK survey will focus on a brand-defined area of interest, such as brand awareness, purchase intent or likelihood to recommend. Marc Arbeit, VP, managing partner of media agency Zenith GPE, says the metrics enable "better long-term decision making and provide actionable insights that impact our ongoing optimizations."