GateHouse Media Adds 15 Publishers To Ad Exchange
GateHouse Media, which provides news and information to local communities, added 15 publishers to its private ad exchange, adhance media, including Schurz, Morris Communications, The Seattle Times and The Columbus Dispatch. The private ad exchange now comprises more than 500 local, hyper-local and major city newspapers and broadcast sites nationwide. GateHouse's adhance media is powered by Index Platform, a sell-side platform from Casale Media. Leveraging scale, all participants have access to thousands of advertisers.