Outside TV, Red Bull To Debut TV Shows
Outside Television, a network affiliated
with the eponymous magazine and available to small number of homes mostly via Comcast, is launching two new series with a branded entertainment arm of Red Bull.
The two companies have worked
together on several projects, including making Red Bull-affiliated athletes available on a show with “adventure-lifestyle tips.”
The new series are “eXplorers –
Adventures of the Century” and “Momentum – What Drives You.” The pair also will feature Red Bull athletes and personalities.
Outside focuses on outdoor lifestyle
programming, while Red Bull Media House produces and distributes content across multimedia platforms.
New series “Momentum” offers a peek at what motivates athletes and will
feature some Red Bull-affiliated extreme-sports ones in fields such as surfing, windsurfing and wakeboarding.
“Explorers” focuses on an outdoor enthusiast trying to
“exceed conditions presented by the most spectacular places on Earth,” including “the heights of Mount Everest, the depths of the ocean floor, teeming jungles, scintillating Arctic
poles and the remotest regions of the African Sub-Sahara.” Red Bull Media House has a knack for sliding shots of Red Bull-branded gear into productions.
The 2-year-old Outside
Television began national distribution last year and has distribution in New York on Verizon FiOS and multiple other markets in Comcast homes.
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